Wednesday, September 07, 2011

Styling and Props: How to find your style

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The first step to creating a really excellent food photo is neither the styling nor the fancy props. First and foremost is learning how to use your camera and how to harness the light and lighting situations to capture the perfect image.

Capturing a really good food image is a process of many elements and each needs equal care and attention. When I talk at conferences and at our Plate to Page workshops, one of the things we discuss are the 6 basic aspects, as I see it, of food photography:
  1. Camera
  2. Light and Lighting
  3. Color
  4. Texture
  5. Focus
  6. Styling and Props 
Each one aspect is as important to master as the next, but it is the process of learning each element and how they complement each other that will give you a better creative control over your images. Once you know how to make each aspect work for you it will be a lot easier to find your own style. And that is what you are aiming for – your style and your creativity – not someone else’s.
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Before you go diving into overly styled or overly propped images make sure you know everything you need to about each individual element, like lighting for example. Lighting has the biggest visible impact on your images and, fact is, if your lighting is bad so will be your photograph and no fancy styling will help improve that.

Styling and selecting the right props for your images is definitely not rocket science,  they are creative elements and it is just an art one needs to develop. Just like painting (or any other activity), one needs to experiment and practice before the masterpiece can be painted. Eventually you will train your eye to find the right style and select the appropriate props that evoke the required mood or atmosphere for the shot.

Once you know the fundamental elements of styling it is easy to take the next step and build up on the basics. This article is addressed to the food bloggers and food photographers who stand at the beginning of the road to styling and propping.

Usually your budget will not allow you to equip yourself with a complete prop closet (is there even such a thing as a complete prop closet?), which contains everything a professional prop stylist might have access to. I have to warn you though that this aspect of food photography can become addictive and costly along the road.

However, with a few clever tricks and essentials you will be able to take first affordable steps towards styling your scene.

So, when does one start thinking about styling and selecting the right props for a shot? Believe it or not I usually begin at the market or the grocery store.

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When selecting the ingredients I begin thinking about the dish they will go in. I absorb the color, texture and begin thinking about the props and backgrounds that will highlight them.
Then, while going through the recipe I begin to make the first decisions as to the props I can use.  
Natural props are a great and easy way to add subtle highlights to your shot. Everything from herbs, spices, fruit, nuts, vegetables, sugar, peppercorns and more, can be used while you compose your scene.

Make a note of the ingredients that go into the dish and save the best looking ones as your natural props. You might eventually decide not to use them in your final composition, but it is useful to have them just in case you do.

While preparing your dish allow your thoughts to explore the atmosphere you want to create, the mood you want to evoke and the story you want to tell.

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Ask yourself questions like:
  • Is this dish/cake/recipe summery, rustic, autumny … etc.?
  • What event am I making this for – birthday, Valentine’s, picnic … etc.?
  • What memories do I have attached with this dish/recipe?
Nine out of ten times this process will give you further direction to finding the right composition and style for the shot.

Now that you have your first natural props set aside and you have an idea about the atmosphere and mood you want to create, you can think about the props that will help you to set the scene.

It’s always important to remember that food is your real star and the props you use are there to help you enhance the scene and the appearance of the photograph.

Keep your styling simple and clean instead of overdoing it with extravagant props. Start with just a couple of pieces and evaluate the set-up. Then, build it up from here by adding more – but only if required.
  • Use simple colored plates/bowls: whites and pastels work best and highlight the food more.
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  • Use colorful napkins, accessories,  fabric and backgrounds to place a splash of color where required.
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  • Think about the atmosphere and mood you are aiming to create. Go with deep warm browns and earthy tones for an intense, rich or dramatic look or use pretty pastels for a delicate, feminine or fun look.
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For those who are just starting to discover prop styling, having a few basic prop pieces that you can mix and match with each other is quite adequate. If you are on a budget you cannot invest on several items at once but the few basic props will take you a long way.

Basic props to start with:
  • Simple plates, bowls, cups and glasses, preferably in light colors. I personally find whites and pastel colors in a very basic design great. They look elegant and clean, allowing me to pair them with bolder colored accessories like napkins.
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  • A few simple pieces of flatware and a couple of vintage silverware. Remember you are not looking for entire sets of 6 or 8 but just one piece of each and maybe a few cake forks and teaspoons.
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  • Napkins, fabric, kitchen towels or paper napkins are fun accessories that enliven and break up the image. I usually head out to my fabric store or Ikea and get a meter or two of colorful and patterned fabric that work well as napkins and as backgrounds
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This would be the very basic you need to get yourself going. I won’t lie, collecting props will not stop here and eventually you will collect other items along the way. However, with a few of these basic and timeless items you won’t go wrong and they work really well with complementary accessories allowing you quite a bit of versatility.

I’ve always said “Life is like a box of props, you never know what you might find!”  With that in mind, I look at the world around me like a big box of props. Think out of the box and be creative when looking for unique and original items you can use as props or backgrounds.

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I have no reservations about rummaging through neighbors’ bulk trash. I’ve found some fantastic old pieces that work well for many purposes. The door to an old kitchen cupboard for example, naturally distressed over time, makes a great background, as do old retro pieces of wall paper, kitchen or bathroom tiles, wrapping paper, old wooden crates …. you see the possibilities are endless.

Do not stop at things you can only find at a store, go beyond and look at the world around you as if it was your own personal prop box.

It’s important to analyze color and texture of not only the food but of the entire set-up. Color and texture are two important aspects of photography as both play vital roles on a few levels.

For example, the texture of the ingredients you use and the way you set them up will have an effect on the way the light hits, reflects and bounces off each item. In the same way, light will play the same game with the props you use. Glossy and shiny plates or backgrounds will create more of a glare in comparison to matte colored pieces that provide a more subdued look.

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Use color thoughtfully and in moderation. Too many color themes will overkill the image, making the photograph look cheesy and taking away the attention from the main motive – the food. And it will often be the color and tones of the food that will guide you to select a color scheme for your photograph.

Start by analyzing the color and color combinations of your food, then select the background, pick out the bowls/plates and napkins accordingly. There is a lot of potential and room for creativity as you can play around with complementary colors or keep the colors tone in tone, using different shades of the same color, or use analogous colors.

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To assist me with my color schemes I sometimes turn to the Color Scheme Designer, which is actually used for web designs but I find it works beautifully for coloring my set-up.
Look at your set-up through the camera viewer.

Use your background like you would a canvas and start painting.

The most important advice I can give, however, is while you are experimenting and trying to find the right look for your food images, make sure you stay true to your style and have fun discovering your own versatility. It’s not important to create perfectly styled images right from the beginning. What is more important is taking the time to learn the techniques and finding out what works for you.

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My blog best documents my journey through food photography and styling. If you browse through some of my very old posts you will see how I progressed from month to month. I keep these pictures up because I am proud of where the road has taken me over the years. I have learned valuable lessons and have developed my own distinct style. This style now allows me to work more professionally in the field of food photography and styling.

I very strongly believe that copying the styles of popular food bloggers or photographers is definitely not the route to discover your own strengths and weaknesses. Something very vital gets lost along the way to copying – you lose your imagination, creativity and maybe even the passion that drives us. If you do take the jump into professional work you will need all this and also need the flexibility and the techniques to create many different scenes, moods and atmospheres for the magazines or ad agencies you work for.

In our Plate to Page workshops we delve into these and many more aspects of photography a lot deeper and each participant is given enough room and time to research, find and enhance their style. Over a span of an entire weekend we spend a lot of time not only discussing, but with hands on exercises we encourage and guide them to think creatively, out of the box and inspire them with fresh ideas.

This article first appeared at Sylvie Shirazi’s blog Gourmande in the Kitchen as part of the series The Language of Food Photography. I was honored that Sylvie asked me to be a part of the series and I urge you to take some time and read through all 6 parts:

Part 1 Learning the Visual Elements of Design.
Part 2 The Principles of Design.
Part 3  Prop Styling with Paula Walters.
Part 4 Food Styling with Tami Hardeman.
Part 5  Creating Moods with Ilva Beretta.
Part 6 Finding your Style with Meeta K. Wolff.


All photographs and written content on What's For Lunch, Honey? © 2006-2011 Meeta Khurana Wolff unless otherwise indicated. | All rights reserved | Please Ask First

44 comments :

  1. That post is so interesting! Thanks for the tips. I have big light issues. my apartment is dark and my balcony too sunny. Really difficult to get the propper light...

    Cheers,

    Rosa

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  2. An excellent piece, packed full of good advice and gorgeous photos. And yes, I have to second that warning - your prop buying will NOT stop after a few simple basic pieces - it will grow into a lifelong obsession ;o)

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  3. I love this Meeta - my prop collection is so sparse right now, I am so envious of all of your boards & backgrounds and flatware and fabrics, and all the carafes and jars are gorgeous! I think I need to invest a whole lot more time (and money) into prop hunting as I continually am frustrated when I cannot execute a mood that I want because I lack the materials to set up what I envision for a particular shot.

    And I absolutely love what you say about finding your own style. I think that's SO important - it's great to look in wonder at the images of those we admire, but in the end, we must always be true to ourselves.

    What a both beautiful and informative post.

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  4. Excellent post Meeta! So many valuable tips, I just know I'll be coming back to read this again & again.

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  5. Absolutely excellent tips, Meeta! I'm slowly but surely learning more about styling, and have bookmarked this so I can come back and read, re-read, re-re-read... :)

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  6. Thank you , Meeta. This is a very informative post.
    Will u also do a post on camera angles, please? that will be so useful for many bloggers like me who have a real need for info like that.

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  7. Thank you so much for this article Meeta. Your advice is greatly appreciated. I am still finding my way through photography and styling, I consider myself a novice, and it's articles like these that are the most helpful to me.

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  8. what an informative article Meeta, your inputs are mucho appreciated.

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  9. I love this. Thank you so much for this post, food photography is quite a beast and SO much harder than it looks. Although, you make it look easy!

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  10. Had no trouble reading it all over again on your site after having first read it on Sylvie's! Golden advice is always good :-) Thanks for sharing and shedding so much light on the subject, pun intended :)

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  11. Thanks again Meeta for contributing this great article to my food photography series!

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  12. I'm so thankful for this post! I'm just taking my first photography class and me and my classmates are really worried about the food photography part, and you just made it a thousand times less stressful! love your work, from the Dominican Republic

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  13. Dear Meeta, thank your for this post! I enjoyed reading it. It helps much and will fill my cuoboards :-)

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  14. Such a helpful post Meeta! Love each and every photo here :)

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  15. Thanks for sharing all this useful info, Meeta. I love all your photos and am inspired by them but not sure I have the same creative eye as you. My photos look so different!

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  16. absolutely gorgeous...the way u have put up the post..the way u have guided us..n ofcourse lovely photography:)...thnx for sharing.

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  17. Lovely post Meeta. Very practical information and advice for anyone interested in food styling. Thanks for sharing!

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  18. First time to your space.Love it already :) And this is such a useful post for amateurs like me :) Thanks a ton :)

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  19. Love your style Meeta and well, I think you can never have enough props. In fact I seriously think I need more as I find myself using the same items over and over again. Part of the issue being that half is in the studio and the other half is at home. Not very handy I can tell you..

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  20. Great post. It's insightful to see you analyze your own photography style, which places such an emphasis on styling and props.

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  21. Love that you're willing to search for props anywhere, including what's marked for trash. This is a fantastic write-up on styling, thanks for sharing it!

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  22. Lovely write up Meeta ! and thanks for the pointers.. Page bookmarked and would def be my reference point !!

    tx again
    Kalyani

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  23. You may be getting this a lot, but I must say, your photos are absolutely top-notch ! Would love to know if you conduct plate to page sessions on the web or if you do pod-casts. Would love to learn. ....Shinta

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  24. These are so fantastic tips! Thank you so much!

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  25. This is a great, informative post. Thank you! I am excited to try your suggestions and tips for beautiful food photos.

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  26. Beautiful post, Meeta! And great advice, for all of us! This should be bookmarked for all to come back amd enjoy.

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  27. Thanks for a very informative post! I am still struggling with the second element mentioned: lighting!!!
    A long road ahead, but so interesting

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  28. Call me desperately seeking light and my own style! I agree the whole prop thing is addicting! Love the dollar store, second hand stores and goodwill for bits and baubles. Super great post, love it!

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  29. Your pictures are so good everytime and you have wonderful table cloths and cups and everything! I will follow your advice and create my own style or at least I will try!

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  30. Fantastic tips and techniques Meeta! Thank you for being so generous with them :)

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  31. I loved this post over at Sylvie's and I love it here! I am always so inspired by you! Gorgeous!

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  32. Can I fly you over to give me a comprehensive lesson on food photography. Your photography is so beautiful and ethereal. Truly inspiring for my own pursuits. Love all the tips and info in this post too!

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  33. Thank you so much for writing this - I've literally just got started in the world of food blogging and often feel that my photos are completely inadequate and awful! It doesn't help that I'm a student so collecting 'props' such as cute crockery isn't really practical right now! But this post has made everything much more clear and I hope to be improving soon!

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  34. Thanks for such useful advice, I will certainly use.

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  35. This is something I've been struggled with for some time now...thank you for all of the wonderful advice

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  36. Hi Meeta, love the pics you take. want to know if you use natural light when you shoot or studio lights?

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  37. This is a wonderful post and I know I need to re-read it several times. I still find myself succumbing to the 'trapped for time' just shoot methodology. Not doing me any favours. Going to pour over this and make a concerted effort to learn more about light. Thanks Meeta- well written and very thoughtful

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  38. I just found this post and really enjoyed it. So many issues that I'm dealing with!

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  39. What a great posts! Thanks :-). I absolutely love the photos!

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  40. How amazing!I was going to Google some Food Photography lessons and tutorials,when I spotted this in my twitter TL!
    Thank you for sharing all these tips and tricks,I recently started Food Blogging,it has not been even an year in fact,and I am willing to learn so much more on the photography aspect.:-)

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  41. This is so enriching Meeta. Can't thank you enough for sharing this!

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  42. What a useful post with some good ideas. Thank you so much for sharing your insights. I like the idea adding textures. I recently came across a nice piece of old wood standing next to a trash bin. I stood there looking at it. And decided not to take it home. It's trash mom, my daughter said to me. Reading your post I realize I found a little treasure and just left it standing there. Next time I will follow my instinct and take my treasure home. ;-)

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Thank you for visiting What's For Lunch, Honey? and taking time to browse through my recipes, listen to my ramblings and enjoy my photographs. I appreciate all your comments, feedback and input. I will answer your questions to my best knowledge and respond to your comments as soon as possible.

In the meantime I hope you enjoy your stay here and that I was able to make this an experience for your senses.

Hugs
Meeta